Along with finding export markets, garment companies are looking to keep their domestic market by focusing on a few spikes.
In recent years, Vietnamese garment enterprises have shifted aggressively to develop the domestic market, especially in the segment of uniforms and labor protection.
The financial results of the textile and garment companies have partly reflected the difficulties that these enterprises face, with weak demand in major export markets such as the US, Japan…
Domestic brands are not big enough; Foreign brands are not localized enough to fit most of the physique and "beauty" of Vietnamese people. So the competition in the local garment market is now focused on the design and material.